![]() ![]() The goal of such an advertisement is mainly to boost the image of the concern. It may also be meant for various other groups like the shareholders, creditors, suppliers and so on. Such an advertisement is not intended for the consumers alone. Here, the focus is on the company and its services. Examples are Gopuram turmeric powder, Cock brand crackers, Double-Deer Basmati rice, etc. Such advertisements speak not only about the product but also stress the brand. It may also appear in the form of oral presentation of the product idea (in the case of radio advertisement) or in both visual and oral forms (as in the case of television advertisement). The advertisement may appear in a visual form with the picture of the product together with its features explained (in the case of newspapers and magazines). This is being done through a public medium like newspapers, television or radio by means of an advertisement. The need for product advertising arises mainly because the business has to create demand for its products. Most business houses try to sell their products and services through advertising. Different kinds of AdvertisingĦ important kinds of advertising are briefly explained as below. To remind the buyers about the company and its product. To maximize sale during festival season.ġ5. To counter the competitors’ strategies.ġ4. To inform product modifications and alterations to the buyers.ġ2. To support the activities and efforts of the salesmen.ġ0. To popularize the brand name and to secure brand loyalty.ħ. To announce certain concessions to buyers like discount, price cut, gift etc.Ħ. To announce the introduction of a new product.ĥ. The various objectives of advertising may be stated as follows:ġ. Advertising is, thus, a commercial transaction whereas publicity is not so. Like advertising, publicity is also a non personal presentation but it is not paid for like advertising. Advertising is often used synonymously with publicity. Such a sponsor may be the producer himself or a dealer or some other person or organization.Īdvertising, unlike personal selling, is not directed at any particular individual. The non-personal presentation of goods or services or ideas through a medium should be done by an identified sponsor. Such a medium may be a visual medium like newspapers and magazines or an oral medium like the radio or a visual cum oral medium like the television.ĥ. It is a non-personal presentation of goods or services.Ĥ. Advertising is a paid form of demand creation.Ģ. The following points emerge from the above definitions of advertising:ġ. of goods, services or ideas by an identified sponsor. ![]() The American Marketing Association defines advertising asĪny paid form of non-personal presentation and promotion. Definition of AdvertisingĪdvertising consists of all the activities in presenting to a group a non-personal, oral or visual, openly sponsored message regarding a product, service or idea. Such a public medium includes, among others, newspapers, magazines, television and radio. Advertisement is, thus, the process of spreading product information among the potential buyers through a public medium in order to maximize sales. ![]()
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